A coffee-fueled Fractional CMO for Startups, Business Growth Advisor & Occasional Speaker.
This is me
Too technical for the marketing folks.
Too creative for the engineers. That’s exactly where I thrive: at the intersection of product, marketing and business strategy.
No fairy tales here.
The founders and CEOs I’ve worked with see me as a connector and orchestrator of growth in tech. Not just a doer, but a systems thinker.
And I take their word for it.
​
I’m a self-made marketing executive and Fractional CMO, born in Eastern Europe and built in the real world: by scaling tech teams, GTM engines, and product-led growth across EMEA. Based in Cluj-Napoca, I bring a results-driven mindset, authenticity and an international culture check to every challenge.
Positioning Competitive Intelligence Marketing Strategy Go-to-Market Frameworks Product Marketing Optimization OKRs Cross-functional-Alignment Data-Driven Decisions.
I advise startups & tech companies in {everything} growth-related
While my role as a Fractional CMO is temporary, my commitment to your success is not.
Think of me as a rapid Executive Addition to your management team, providing the strategic clarity and execution oversight of a seasoned CMO for a fixed amount of time each month. This can range from just a few hours a week for quick advice and a second opinion, to deep-dive sessions and ongoing strategy workshops.
Executive Addition to Management Team Advisory CMO & CEO Support Interim Executive Strategist.
keynotes & appearences
Clients &
Collaborations
I started as a Startup-er, so I was in your shoes (big-time), and I've also worked with Startup Accelerators, Techstars Alumni, Scaleups and multiple tech companies from across the world. Some of them are covered by lengthy NDAs, and some of them are not. Nevertheless, here are some projects and partnerships I've worked with 👇
